INFLUENCE OF TELEVISION POLITICAL ADVERTISEMENTS ON ELECTORATES’ PERCEPTION OF 2015 PRESIDENTIAL CANDIDATES
ABSTRACT This research examined the influence of television political advertising on electorate perception of candidate in the 2015 presidential election using Akure south local government as a case study. The study sought to find out the extent to which the electorates’ in Ondo state were exposed to political advertisement and limited to advertisement on television which mostly portray the vision of the presidential candidates. The study employed the survey research ...
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