APPRAISAL OF ACCOUNTANTS’ ROLE IN STRATEGIC PRICING FORMULATION
ABSTRACT In any flourishing business today, pricing has been their key function. This is so because the rate with which modern business is growing coupled with the worldwide inflationary trends, more dimensions will be added to the problem of pricing. In any market economy where goods and services are traded, pricing is very crucial as the prime mover of trade, for instance, pricing ration out scarce good. This is a ...
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