USER’S PERCEPTIONS OF SOCIAL MEDIA COVERAGE OF SPORTS ACTIVITIES: A CASE STUDY OF FACEBOOK
Abstract This study was on Users perceptions of social media coverage of sports activities: A case study of Facebook. Three objectives were raised which included: To ascertain how facebook facilitate sports activities in Nigeria, to find out the perception of facebook users on interactivity and behavior toward sport activities and to find out which critical factors inhibit effective use of facebook coverage for sports activities in Nigeria. The total population ...
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