STUDENTS PREFERENCE ON CHOICE OF TELECOM SERVICE PROVIDER
Abstract The main focus of the study was to determine the relationship between service assurance, service empathy, service reliability, service responsiveness and customers’ satisfaction with GSM service provision among students of University of Uyo. The outcome of the study revealed a significant positive relationship between the constructs examined. However, on the level of influence, the study found that only service empathy was not found to have influence service satisfaction to ...
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