ROLE OF PAID MEDIA SMARTPHONE ADVERTISING IN CREATING AWARENESS FOR JUMIA FASHION AMONG FEMALE YOUTHS IN IKATE ELEGUSHI
Abstract This study was on role of Paid Media Smartphone Advertising in Creating Awareness for Jumia Fashion Among Female Youths in Ikate Elegushi. Three objectives were raised which included; To determine the role of paid advertising in creating awareness for jumia fashion among female youths in Iikate Elegushi, to investigate the number of females with smarthphones in Iikate Elegushi and to determine the awareness level of online advertising in promoting ...
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