RELEVANCE OF GOOD CONTENT ADVERT IN PROMOTING PRODUCTS CASE STUDY OF AIRTEL SELECT ADVERT
Abstract This study was on relevance of good content advert in promoting products. A case study of Airtel. Four objectives were raised which included; To ascertain if advertising of brand leads to increase in sales, to determine whether advertising increases the rate of production, to determine if advertising can improve on customer’s patronage and loyalty and to know if advertising have a positive relationship with brand performance. A total of ...
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