THE IMPACT OF BRAND IMAGE AND REBRANDING ON CUSTOMERS’ PURCHASING DECISION IN NIGERIAN UNIVERSITIES (A CASE STUDY OF NESTLE)
Abstract This study was on the impact of brand image and rebranding on customers purchase decision in Nigerian Universities. Three objectives were raised which included; To examine the influence of brand image on customer purchasing decision, to find out the effect of re-branding on the purchasing choice of customer and how it affects brand owners, to investigate the factors that influences a manufacturer to rebrand and to find out strategies ...
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