THE RELEVANCE OF PACKAGING AND BRANDING AS A COMMUNICATION VEHICLE OF LOCALLY MADE RICE. A CASE STUDY OF WACOT RICE LTD
Abstract This study was on the relevance of packaging and branding as qa communication vehicle of locally made rice. Three objectives were raised which included: To identify the forms of product packaging used by akara as business communication vehicle, To identify the challenges faced in product packaging their products towards improving success of their business and to find the relationship between product packaging and the sales volume. A total of ...
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