NEW PRODUCT LAUNCH, BRAND LOYALTY AND ORGANIZATIONAL PERFORMANCE IN NIGERIA
Abstract This study was on new product launch, brand loyalty and organizational performance in Nigeria. Three objectives were raised which included: To find out the impact of new product launch on organizational performance, To find out the impact of customer loyalty on organizational performance and to find out the impact of marketing strategy on organizational performance. A total of 77 responses were received and validated from the enrolled participants where ...
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