MARKET PENETRATION STRATEGY AS A MEANS OF ENTERING THE NIGERIAN TELECOMMUNICATION. A STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN)
Abstract This study was on Market Penetration Strategy as A Means of Entering the Nigerian Telecommunication a Study of Mobile Telecommunication Network (Mtn). five objectives were raised which included; To examine the relevant marketing strategies in the overall performance of operators in Nigeria, to determine the role of marketing strategies in entering the Nigerian telecom market, to critically analyze the strategies used in market penetration, to provide the basis for ...
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