ROAD TRANSPORATION MANAGEMENT AND CUSTOMER SATISFACTION IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the study Customer satisfaction is crucial for the success and survival of any business. It is one of the important determinants of loyalty. That’s why; it is a key aspect of companies’ strategic planning. Customer satisfaction is a sense of pleasure and bliss as one feels after purchase or usage. Before making a purchase, customers have some expectations about the performance of product and services. ...
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