THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION IN NIGERIA
Abstract This study was on the Impact of Opinion Leaders in Information Dissemination in Nigeria. Four objectives were raised which included; To examine the impact of opinion leader in Owo township, to show that opinion leader is an important means of disseminating information in community, to show that opinion leader builds mutual understanding between. The mass media and the community, to identify way by which opinion leader diffusion information and ...
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