THE EFFECTS OF BRANDING ON GODFREY OKOYE UNIVERSITY STUDENTS PATRONAGE OF GSM SERVICE PROVIDERS
Abstract The study investigated the effects of branding on Godfrey Okoye University students’ patronage of GSM service providers. It sought to find out the most patronized GSM network by students of Godfrey Okoye University Enugu. A descriptive survey research design was used in carrying out this research work with a population of 1600 students. A sample of 309 students were used for the study. The researcher used Taro Yamane formula ...
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