EFFECT OF INNOVATION ON MSMES PERFORMANCE IN LAGOS NIGERIA
Abstract This study was on effect of Innovation on MSMEs Performance in Lagos Nigeria. MSMEs adopt innovations in order to protect themselves from escalating competition, need to reduce cost and satisfy consumer needs. Thus MSMEs adopt innovations in order to improve their overall performance and sustainable competitiveness. Three objectives were raised which included: to evaluate the impact of marketing innovation on sales volume of MSMEs in Lagos state, to determine ...
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