THE EFFECT OF CUSTOMER PROPOSITION ON THE PERFORMANCE OF SMES. THE CASE STUDY IS Y AND K COMPANY LIMITED
Abstract This study was on effect of customer proposition on the performance of SMEs. Three objectives were raised which included: To ascertain the element of customer value proposition practice in Nigerian SME, to ascertain the readiness of customer value proposition practice in Nigerian SME and to ascertain the effect of customer proposition on the performance of SMEs. A total of 77 responses were received and validated from the enrolled participants ...
Read more