THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF BEVERAGES IN AWKA METROPOLIS (A CASE STUDY OF MILO, BOURNVITA AND VIATALO)
TABLE OF CONTENT TITLE PAGE ------------------------------------------------------------------I APPROVAL--------------------------------------------------------------------II DEDICATION----------------------------------------------------------------III ACKNOWLEDGEMENT----------------------------------------------------IV ABSTRACT-------------------------------------------------------------------V TABLE OF CONTENT----------------------------------------------------VIII CHAPTER ONE Background of the study---------------------------------------------------- Statement of the problem---------------------------------------------------- Objective of the study------------------------------------------------------ Research question-------------------------------------------------------- Research Hypothesis------------------------------------------------------ Significance of the study-------------------------------------------------- Scope of the Study--------------------------------------------------------- Definition of Terms------------------------------------------------------ CHAPTER TWO Literature review--------------------------------------------------------- Introduction to the Chapter-------------------------------------------- Origin of Advertising------------------------------------------------------ Types of Advertising------------------------------------------------------- Advertising Media--------------------------------------------------------- Review of Current Related Study----------------------------------------- Summary of Literature Review-------------------------------------------- CHAPTER ...
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