THE ROLE OF THE TELEVISION IN SHAPING SOCIAL BEHAVIOR
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The mass media, most especially television have gradually become a part of our daily lives, and sources of information, education and entertainment have been described as the primary functions of the media. Lasswell (1948) as cited in Folarin (2005, p.74) assigns three functions to the media: Surveillance of the Environment (the news function). Correlation of the different parts of ...
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