THE IMPACT OF BUSINESS ETHICS ON THE PROFITABILITY OF AN ORGANIZATION
Abstract Firms assume ethical business practices only add costs to the firm. However, business ethics actually add value for customers and result in increased profitability and performance for the firm. Organizations are nowadays concerned with managing their corporate image. There is strong positive correlation between people’s perceptions of a company and pro-corporate supportive behaviour. In this study, past researchers on corporate image were incorporated to create a platform for framework ...
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