EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF ATMAN LIMITED
Abstract Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion. This research project was aimed at the following: to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product. To determine whether the pricing methods of Atman Ltd has helped ...
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