THE IMPORTANCE OF BRANDING ON THE MARKETING OF MADE IN GHANA SHOES
Abstract This study was on the Importance of branding on the marketing of made in Ghana Shoes. Five objectives were raised which included: To identify how the consumer of the entire public react to branding and the impact and impressions it creates in them, o find out if a well planned branding strategy can make a product of Ghana Shoes to lead the market and suppose it’s competitors, to determine ...
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