THE IMPACT OF SALES INCENTIVES ON SALES PERFORMANCE IN AN ORGANIZATION A CASE STUDY OF RED STAR EXPRESS PLC
Abstract Ideally, businesses have operated primarily within the ambit of her countries in which they were registered. However, today’s globalized world, survive, she must compete more frequently across international borders. For example, the US fast food giant McDonald’s earned 66% of its 2009 revenues overseas. Corporate icons General Electric and IBM received their revenues internationally at 54% and 64% respectively (Newman, 2011). Operating in international markets adds complexity and challenges ...
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