THE IMPACT OF COLOUR PRESENTATION IN MAGAZINE ADVERTISING. A CASE STUDY OF TELL MAGAZINE
CHAPTER ONE INTRODUCTION Background of the study People are exposed to a tremendous amount of commercial or non-commercial information every day. The average person would be exposed to over 1,500 advertising a day, aware of less than 70 of them, and remember only 5 to 10 ads (Kotler, Bowen, & Makens, 2010). This screening-out process can be explained by the concept of selective attention which reduces the load on limited-capacity ...
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