E-marketing and the growth of retail stores in Akwa Ibom state A case study of eni stores Uyo Akwa Ibom state
Abstract Information communication technology (ICT) has altered the way of transacting business. Electronic commerce has unleashed yet another revolution which is changing the way businesses buy and sell products and services. The internet gave birth to e-commerce. Internet marketing or online marketing refers to advertising and marketing efforts that use the Web, email, social media, and mobile apps to drive direct sales via electronic commerce. Businesses are spending more on ...
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