FACTORS INFLUENCING ADOPTION OF E-MARKETING BY SMALL AND MEDIUM ENTERPRISES (SMES) IN THE FASHION INDUSTRY IN LAGOS STATE
CHAPTER ONE INTRODUCTION Background of the study Internet marketing often called online marketing or e-marketing is essentially any marketing activity that is conducted online through the use of internet technologies. According to Chaffey (2006), internet marketing can be simply defined as achieving marketing objectives through applying digital technologies. With the advent of technology the Internet has covered a larger span as business tool that has transformed business activities (Rashid & ...
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