THE EFFICACY OF SALE PROMOTION IN THE MARKETING OF CONSUMER PRODUCT ( A CASE STUDY OF NIGERIA BOTTLING COMPANY WARRI, DELTA STATE)
Abstract Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.  Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumer’s purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and various non-recurrent selling effort not in the ordinary routine. The essence of this project ...
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