Download Tag: THE EFFECT OF ADVERTISING

ABSTRACT Advertising is the use of paid-for space in a publication, for instance, or time on television, radio or cinema, usually as a means of persuading people to take a particular course of action, or to reach a point of view. It may also be taken to include posters and other outdoor advertising. This study is undertaken to investigate the Effect of Media Advertising on Consumer acceptability of new product. ...

ABSTRACT Different types of promotional mix are available to marketing managers for consideration any selection. However, the one that catches the interest of this study is advertising as it relates to consumer buying behaviours. The choice of this topic is necessitated by the many preponderance of the application of the mix by many companies in Nigeria today. Towards this study examines the concept of advertising consumer buying behaviour and effect ...

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content CHAPTER ONE 1.0   INTRODUCTION 1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPTER THREE 3.0        Research methodology 3.1        sources of data collection ...

CHAPTER ONE INTRODUCTION Background of the study Advertising is any paid form of non-personal communication about an organization or it’s product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called advertisement it must be paid for. In the real sense, it is the method used by companies for creating awareness of their products, as well ...

TABLE OF CONTENT TITLE PAGE ------------------------------------------------------------------I APPROVAL--------------------------------------------------------------------II DEDICATION----------------------------------------------------------------III ACKNOWLEDGEMENT----------------------------------------------------IV ABSTRACT-------------------------------------------------------------------V TABLE OF CONTENT----------------------------------------------------VIII         CHAPTER ONE Background of the study---------------------------------------------------- Statement of the problem---------------------------------------------------- Objective of the study------------------------------------------------------ Research question-------------------------------------------------------- Research Hypothesis------------------------------------------------------ Significance of the study-------------------------------------------------- Scope of the Study--------------------------------------------------------- Definition of Terms------------------------------------------------------         CHAPTER TWO Literature review--------------------------------------------------------- Introduction to the Chapter-------------------------------------------- Origin of Advertising------------------------------------------------------ Types of Advertising------------------------------------------------------- Advertising Media--------------------------------------------------------- Review of Current Related Study----------------------------------------- Summary of Literature Review-------------------------------------------- CHAPTER ...