THE CHALLENGES AND PROSPECTS OF THE NIGERIA’S NOLLYWOOD INDUSTRY
CHAPTER ONE INTRODUCTION Background of the study The Nigerian film industry, also known as “Nollywood,” produces about 50 movies per week, second only to India’s Bollywood and ahead of Hollywood. Although its revenues trail those of Bollywood or Hollywood at the global box office ($1.6 billion and $9.8 billion in 2012, respectively), officially Nollywood still generates, on average, $600 million annually for the Nigerian economy, with most of these receipts ...
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