THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)
Abstract Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation. The pristine aim of this project is to know the impact of “Marketing Mix” in the accomplishment of organisational objective. Over the years, ineffective marketing communication has had a negative effect on marketing mix, which makes us ask the ...
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