Download Tag: SOUTHWEST NIGERIA


MARKETING STRATEGY AND TOURISM PATRONAGE IN SOUTHWEST NIGERIA

ABSTRACT   The tourism industry has been identified as a very vital and popular global human activity that now becomes an economic booster which can contribute to the economic development of Nigeria. However, tourism industry in Nigeria has not been exploited to generate the expected contribution to the socio economic development of the country. One of the major reasons for this problem is the non­-application of marketing strategies especially in ...

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FOREIGN TELEVISION STATIONS’ REPRESENTON AND THE PERCEPTION OF NIGERIA’S IMAGE BY YOUTHS IN SELECTED UNIVERSITIES IN SOUTHWEST NIGERIA

ABSTRACT   Nigeria youths are perhaps vulnerable victims of foreign television programmes transmitted to Nigeria. The manner in which the foreign television stations represent the image of the Nigerian society appears imbalanced. This could impact on the perception of the country’s image among theyouths. The perception could lead to anti-social behaviour among Nigerian youths.The study examined the influence of foreign television stations’ representation of Nigeria’s image on the perception of ...

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FOREIGN TELEVISION STATIONS’ REPRESENTATION AND THE PERCEPTION OF NIGERIA’S IMAGE BY YOUTHS IN SELECTED UNIVERSITIES IN SOUTHWEST NIGERIA

ABSTRACT   Nigeria youths are perhaps vulnerable victims of foreign television programmes transmitted to Nigeria. The manner in which the foreign television stations represent the image of the Nigerian society appears imbalanced. This could impact on the perception of the country’s image among the youths. The perception could lead to anti-social behaviour among Nigerian youths. The study examined the influence of foreign television stations’ representation of Nigeria’s image on the ...

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