Download Tag: SOCIAL MEDIA ENTREPRENEURSHIP

ABSTRACT Social media is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers. It has become important for business owners and marketers to understand how social media work as a communication and marketing ...

ABSTRACT Social media is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers. It has become important for business owners and marketers to understand how social media work as a communication and marketing ...

CHAPTER ONE INTRODUCTION Background of the study Social media is a new phenomenon that has changed the face value of entrepreneurship and the way it has been operating. In present scenario, every business needs to get hold of their resources in order to be sustained in the market and with the integration of the social media in the business line, the entrepreneurs are able to gain access to resources more ...

Abstract This research is focusing on the role of social media entrepreneurship as a tool for economic growth. It explores the economic dimension of social media; in other words, it appraises the place of social media in enhancing the economic growth of the nation . It is situated within the conceptual framework of the theories of technological determinism, social construction of technology and uses and gratification, this research also argues ...