COMMUNITY RELATIONS AS AN EFFECTIVE TOOL OF PUBLIC RELATION; A CASE STUDY OF SMILE (SUSTAINABLE MECHANISM FOR IMPROVED LIVELIHOOD AND HOUSEHOLD EMPOWERMENT) PROJECT IN BENUES STATE
Abstract The continued hostility of host communities to companies operating in their communities especially telecommunication companies and also the lack of care by telecommunication companies is not a healthy situation for the development of our host communities in one part and also the spread of telecommunication or GSM services across our communities. This development calls for urgent application of Public Relation tools to curtail trend. This research study is interested ...
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