Download Tag: SMALL AND MEDIUM ENTERPRISES (SMES)

CHAPTER ONE 1.1 INTRODUCTION Portharcout is a very busy town with lots of competition among the SMEs, the performance of SMEs is critically low because of some factors like limited capital for start up purposes; the research work will discuss the role of bank of industry in the development of small and medium enterprises (SMEs) in porthacourt 1.2 BACKGROUND TO THE STUDY The dynamic role of government agencies in the ...

Abstract In a heterogeneous society like Nigeria, organizations need to develop competitive advantages through the effective utilization of marketing channels; electronic marketing has been viewed as the new order when it comes to marketing medium. The study complements existing literature and research by examining factors that assist in the adoption of electronic marketing by SMEs in the fashion industry in Lagos state.  The research philosophy and the philosophy taken for ...

CHAPTER ONE INTRODUCTION Background of the study Internet marketing often called online marketing or e-marketing is essentially any marketing activity that is conducted online through the use of internet technologies. According to Chaffey (2006), internet marketing can be simply defined as achieving marketing objectives through applying digital technologies. With the advent of technology the Internet has covered a larger span as business tool that has transformed business activities (Rashid & ...