SERVICE OUTLET EXPANSION AND CUSTOMERS SATISFACTION OF SELECTED DMBS IN CALABAR METROPOLIS
Abstract Successful customer retention consists of more than just giving the customer what they expect. Electronic service delivery channels have become a means through which banks achieve their objectives of business renewal and providing effective and efficient services. The main objective of this study is to examine service outlet expansion and customers satisfaction of selected DMBs in Calabar metropolis. The study made use of a sample of 200 employees from ...
Read more