THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING COMPANY
ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc., Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to use the right method on consumers and this affect sales volume performance. In view of this, the study is aimed at determining how the ...
Read more