Download Tag: SALES VOLUME OF AN ORGANIZATION

CHAPTER ONE INTRODUCTION Background of the study Advertising is any paid form of non-personal communication about an organization or it’s product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called advertisement it must be paid for. In the real sense, it is the method used by companies for creating awareness of their products, as well ...

Abstract Advertising is the blood of any organization; its activities cannot be underestimated for company who wishes to remain in a global competitive environment. This study examined evaluating advertising effectiveness on the sales volume of an organization with special reference to Champions Breweries Plc. Data were collected through structured questionnaire and other publications such as the news pappers magazine and published literatures. Sample size for the study was one hundred ...