EFFECT OF ADVERTISING ON SALES PROMOTION ON SALES VOLUME IN NIGERIAN BREWERIES PLC
Abstract This research work is on the effect of advertising and sales promotion on sales volume. It is aimed to provide the opportunity of determining the effect of advertising and sales promotion in the affairs of Nigeria Breweries Plc. And by extension in that of the beer industry in Nigeria. Advertising and sales promotion are very important tools that the Nigeria beer industry can not do without because it is ...
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