EFFECTS OF TELEVISION ADVERTS ON THE NATURE AND PATTERN OF CONSUMERS PSYCHOLOGICAL FUNCTIONING
Abstract This work reports the results of an experiment carried out among consumers of three competing brands of toothpaste in Lagos Metropolis. The study examined the effects of consumers’ gender, age and exposure to advertorials on the nature and patterns of psychological functioning. The study was anchored on the “associations bond concept” which is alternatively called the principle of “connectionism” developed by Thorndike. Data were collected from 40(comprises of 20 ...
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