PROPOSAL ON THE IMPACT OF MARKETING PLANNING AND STRATEGY ON SALES IN AN ORGANIZATION (A CASE STUDY NIGERIAN BOTTLING COMPANY PLC BENIN CITY)
Abstract This research work was carried out with the view to investigate the impact of marketing planning and strategy on sales in an organization with special focus on Nigerian Bottling Company Plc Benin City, as a case study. The research work was divided into five chapters, chapter one deals with the background of the study, statement of research problem, objective of the study, scope of the study, purpose of the ...
Read more