THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY’S SALES VOLUME(A CASE STUDY OF 7UP BOTTLING LIMITED)
ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited as a case study. Advertising is any personal paid form of non-personal information which is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea. Good advertising ...
Read more