Download Tag: PROBLEM AND PROSPECTS OF E-MARKETING


Problem and prospects of e-marketing as a tool for economic development

Abstract   This paper studied e-marketing and it’s economic development. In doing this, the study looked at the different types of e-marketing in Nigeria and conceptual issues were also discussed. Also, the study looked at the relationship between e-marketing and the Nigerian economic development. However, the study introduces a new perspective on the role of e-marketing in economic development and it also provide quantitative estimates of the impact of e-marketing ...

Read more