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CUSTOMER RELATIONSHIP MARKETING PRACTICE AND PERFORMANCE OF UNITY BANK PLC.

CHAPTER ONE INTRODUCTION Background of the study Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial institutions were not left out as they are seriously affected by the level of competition both locally and internationally. The banking industry environment today is highly volatile; Nigerian banks therefore needs ...

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