PERCEPTION OF AUDIENCE ON THE EFFECT OF NEWS COMMERCIALIZATION ON THE CONTENT OF PRIVATE MEDIA
Abstract The Mass media in any society are regarded as the purveyors of national cultures which they transmit from generation to generation. One of the means through which this activity is carried out is by the news gathering and dissemination function of the mass media. In a situation where news selection and presentation is based on material gratifications instead of public goals and interest, stands against the ethics of the ...
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