COMPARATIVE ANALYSIS OF ONLINE ADVERTISEMENT OF HOTEL ROOMS AND THE ACTUAL HOTEL ROOM AVAILABLE FOR SALE
CHAPTER ONE INTRODUCTION Background to the study Even though the number of internet users is high in Nigeria however according to the Nielsen Mobile Insights Nigeria, those who go online in Nigeria are mainly for social networking and instant messaging. Many of Nigerian internet users spend time online to socialize rather than to purchase. Researches also indicate 81% of those who browse websites do not actually make purchases. Hence ...
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