Download Tag: MARKETING

Abstract This study was on marketing of library service in academic libraries. Seven objectives were raised which included:  To determine the need for marketing library services in academic libraries in ESUT library, to determine library services for marketing in Academic libraries in ESUT library, to examine the extent of marketing library services in ESUT library, to determine current techniques employed by academic libraries in marketing of library services in ESUT ...

Abstract This study was on Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Product in Nigeria. Three objectives were raised which included:  To investigate and find out result whether packaging and branding helps in differentiating consumer’s product in relations to soap and detergent manufacturing industries, to know whether branding and packaging serve as promotional instruments,  to carry out investigations on the effect of branding and ...

Abstract This study was on the Importance of branding on the marketing of made in Ghana Shoes. Five objectives were raised which included: To identify how the consumer of the entire public react to branding and the impact and impressions it creates in them, o find out if a well planned branding strategy can make a product of Ghana Shoes to lead the market and suppose it’s competitors, to determine ...

Abstract This study was on the impacts of pricing in marketing of coke drinks. Four objectives were raised which included; to ascertain whether the pricing of coca-cola is more important than coke, to ascertain the relationship between pricing of coke and companies image, to find out whether you meet your target investment with the price you sell coke and to find out the pricing strategy used is competitive.. A total ...

Abstract This study was on problems of logistic in marketing fast food. Eight objectives were raised which included; To find out whether there are enough vehicle to supply product to the company’s distribution outlets, to stench on how to increase the company’s market share, to examine critically the logistic system in the marketing of fast food, to find out whether the sales people in various branches encounter the problem in ...

ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods using Dotmall Nigeria Limited as a case study. To achieve the above stated objective both primary and secondary sources or data collection which include the use of questionnaires to elicit information, and review of textbooks, journals, internet sources etc. were used. Statistical tools such as frequency distribution, simple percentage ...

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Poultry refers to all domesticated birds kept for meat and eggs production. Eggs and poultry meat are produced primarily for food consumption. Eggs are also used in various food industries like the manufacturing of confectionary (i.e. sweet chocolate cakes etc.). They are also used for the manufacturing of cosmetics of infection diseases while the feathers may be used for making pillows and mattresses. ...

ABSTRACT This research work, the researcher examined the problems and prospects of marketing of life assurance policies in Nigeria. The information for the study was collected using primary and secondary methods of data collection. For the primary data collection, questionnaire was used while existing literature relevant to the topic was consulted for the secondary data. The sample size was determined using Taro Yamani formula the percentage method was used for data ...

ABSTRACT This research work focused on the Marketing of Motor Insurance in Nigeria; the problems facing and hampering smooth marketing of the policy in Nigeria, as well as motor insurance has in Nigeria. The motor insurance is one of the compulsory insurance in Nigeria (third party) under section 68 of Insurance Act 2003. The motor insurance marketing has been facing various challenges ranging from the issuance of fake certificate by ...

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Marketing in relation to commercial bank’s services in Nigeria has not been able to play its part or role in the banking sector for the reason that it is being regarded as mere advertisement or ordinary public relation. And so marketing was linked to manufacturing firms, with service inductance such as banks, insurance etc being left to roast. In present time, marketing activities ...

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the other hand, problems relating to rural inaccessibility have continued to plague the world, and in particular, Nigeria Agriculture, it is on this basis that ...

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Nigeria has the largest population of any African country, some 162.5 million people. Of this number, 49% are female; some 80.2 million girls and women, hence the need for policy makers to pay attention to the situation of women in the country. Therefore, any discussion about Nigeria’s future must necessarily entail consideration of girls and women, the roles they play and the ...

CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF STUDY Whenever the demand for factors of production is greater than the supply, some method of apportioning them among different uses has to be employed and this brought the need for budgeting and control.  In a perfect competition, they would be distributed among different employments according to the demand for them, equilibrium being achieved when the marginal productivity of each was the same in all occupations ...

ABSTRACT The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by deregulation interest competition, New technology and the introduction of new products. This project work is aimed at investigation the various ways bank (Commercial banks ) market their ...

ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. ...

TABLE OF CONTENTS Cover Page……………………………………………………………………………… Table of contents………………………………………………………………………… Abstract…………………………………………………………………………………..   INTRODUCTION………………………………………………………………………… 1.1 Background of   study………………………………………………………………… 1.2 Statement of the Problem……………………………………………………………… 1.3 Objectives of the study………………………………………………………………… 1.4 Research Questions…………………………………………………………………….. 1.5 Significance of the study………………………………………………………………. 1.6 Scope of the study……………………………………………………………………… 1.7 Limitations……………………………………………………………………………… REVIEW OF LITERATURE……………………………………………………………… 2.1 Theoretical Framework………………………………………………………………… 2.2 Guerrilla Enters Marketing…………………………………………………………….. 2.3 The Philosophy of Guerrilla Marketing…………………………………………………. 2.4 Guerrilla Marketing Instruments…..……………………………………. 2.4.1 Internal Guerrilla Marketing………………………………………………………….. 2.4.2 Ambient Marketing………………………………………………………………….. 2.4.3 Guerrilla Sensation………………………………………………………………….. ...

Abstract Information communication technology (ICT) has altered the way of transacting business. Electronic commerce has unleashed yet another revolution which is changing the way businesses buy and sell products and services. The internet gave birth to e-commerce. Internet marketing or online marketing refers to advertising and marketing efforts that use the Web, email, social media, and mobile apps to drive direct sales via electronic commerce. Businesses are spending more on ...

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