Download Tag: MARKETING OF PRODUCT


THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURXIN PAINT INDUSTRY IN ANAMBRA STATE

TABLE OF CONTENTS   Title page………………………………………………………..……………i Approval page………………………………………………………….……ii Dedication ……………………………………………………….…………iii Acknowledgement ………………………………………………….………iv Table of content ……………………………………………………………vi Abstract……………………………………………………………...………v CHAPTER ONE 1.0     Introduction ……………………………………………..……………1 1.1     Background of the study……………………………………………..1 1.2     Aims and purpose of the study ……………………………..8 1.3     Objective of the study………………………………………...……..10 1.4     Research question ……………………………………….…...……..10 1.5     Significant of the study……………………………….….…...……..11 1.6     Definition of terms……………………………………….……...…..11 CHAPTER TWO 2.0     Review of Related Literature……………………………………..…14 2.1     Important of social responsibility………………………………..…12 2.2     The continuum of social ...

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THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT IN ENUGU STATE (A CASE STUDY OF NESTLE NIGER PLC ENUGU STATE)

ABSTRACT Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this product dealt on the “the impact of promotional activities on the marketing of Golden Morn product in Enugu metropolis. The was divided into five chapter. The chapter one contained the introductory part of the project. ...

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