Download Tag: MARKETING INFORMATION SYSTEM


AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC.

ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their customer needs and go satisfy them profitability . these research work made us to understand the extent of which information system have helped in staving  the problems of customer more specifically Berger paints plc customer hence it ...

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MARKETING INFORMATION SYSTEM AS TOOL FOR DECISION MAKING IN MARKETING MANAGEMENT

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content CHAPTER ONE 1.0   INTRODUCTION 1.1   Background of the study 1.2   Statement of problem 1.3    Objective of the study 1.4     Research Hypotheses 1.5     Significance of the study 1.6     Scope and limitation of the study 1.7      Definition of terms 1.8      Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0     Research methodology 3.1     sources of data collection ...

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