Download Tag: MARKETING CONCEPT

Abstract This study was on marketing concept, its application by financial service industries. Using zenith bank as a case study. Five objectives were raised which included; To find out if customers of Zenith bank are satisfied with quality of services they received, to ascertain if the service behaviour of bank personnel is in consonance with the requirements of the marketing concept, to find out if zenith bank gives adequate training ...

CHAPTER ONE INTRODUCTION 1.1   GENERAL BACKGROUND OF THE STUDY As competition between businesses geared up, it become to turn attention to customers needs and wants which are naturally insatiable. The effectiveness-marketing concept arose to challenge all other previous concepts. The marketing concept holds that the key to achieving organizations goals consists in determining needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors. ...

TABLE OF CONTENTS Title Page                                                         i Certification                                                     ii Dedication                                                       iii Acknowledgement                                            iv Proposal                                                           vi Table of contents                                             viii CHAPTER ONE 1.0   Introduction                                             1 1.1   Statement of study                                   2 1.2   Objective of study                                    3 1.3   Significant of the study                            4 1.4   Scope and limitation of study                  5 1.5   Limitation of study                                   5 1.6   Definition of study                                   6 CHAPTER TWO 2.0   Introduction                                             8 2.1   Meaning of marketing concept                 8 2.2   ...

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling distribution 3.5        Validation of research instrument 3.6        Method of data analysis CHAPTER FOUR DATA PRESENTATION AND ...