MARKET RESEARCH AS A PANACEA FOR BUSINESS SURVIVAL (A CASE STUDY OF NASCO FOOD NIGERIA LIMITED)
ABSTRACT This research work is carried out to determine the necessity of market research for business survival. The researcher highlighted some objectives to ascertain the frequency organization conduct market research, to find out the most appropriate and effective method in acquiring information during market research, to ascertain the impact of market research result for effective management decision. To achieve the above objectives, the researcher used the survey design to obtained ...
Read more