IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT
TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation of the study 1.7 Scope of the study 1.8 Limitation of the study 1.9 Definition of Terms References CHAPTER TWO: LITERATURE REVIEW 2.1 Theoretical Framework 2.2 Factors that contributes to sales promotion increase 2.3 Planning and Designing the sales promotion programme 2.4 Pretesting and post testing the sales ...
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