THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUDENT OF FEDERAL POLYTECHNIC, OKO. A CASE STUDY OF DR IGUEDO GOKO CLEANSER AKWA-IBOM
CONTENT TITLE PAGE……………………………….………………………………........i APPRPOVAL PAGE…………………..………………………………………...ii DEDICATION…………………………………………………………………..iii ACKNOWLEDGEMENT……………………………………………..………..iv TABLE OF CONTENT………………………………………………..………..v ABSTRACT………………………………………………………………………vi CHAPTER ONE INTRODUCTION……………………………………………..…………. 1.1 BACKGROUND OF THE STUDY…………………………….........3 1.2 STATEMENT OF THE PROBLEM…………………………………..4 1.3 PURPOSE OF THE STUDY…………………………………………..6 1.4 SIGNIFICANCE OF THE STUDY……………………………………7 1.5 RESEARCH OF THE STUDY………………………………………..8 1.6 FORMULATION OF HYPOTHESIS…………………………………9 1.7 SCOPE OF THE STUDY…………………………………………….9 1.8 DEFINITION OF TERMS……………………………………………10 CHAPTER TWO LITERATURE REVIEW……………………………………………….. 2.1 A BRIEF INTRODUCTION………………………………………….14 REVIEW OF CURRENT LITERATURE…………………………….15 2.3 SUMMARY OF THE LITERATURE REVIEW……………………..19 ...
Read more